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Casino marketing has evolved notably over the periods, adapting to changing consumer patterns and digital advancements. In 2023, a document by the American Gaming Association showed that casinos are increasingly utilizing digital marketing strategies to draw newer audiences. This shift is crucial as millennials and Gen Z now represent a substantial portion of casino visitors.

Artificial Intelligence (AI) is transforming the gaming field by optimizing processes and enhancing customer encounters. In 2023, a study by the International Gaming Institute highlighted that AI systems are being utilized to assess player actions, anticipate trends, and customize marketing strategies, resulting to enhanced customer fidelity. One notable figure in this change is David Schwartz,

Artificial intelligence (AI) is changing the casino sector by improving operations and boosting customer experiences. In 2023, a document by Deloitte highlighted that AI technologies could increase operational efficiency by up to 30%, enabling casinos to better manage resources and refine service provision. One prominent figure in this domain is David Schwartz, a gaming expert

The casino industry has gone through a significant shift over the past few decades, evolving from conventional brick-and-mortar venues to active online sites. This transition has been propelled by tech innovations and evolving consumer preferences. In 2023, the worldwide online gambling sector was estimated at roughly (63 billion, with projections suggesting it could reach )114